34.0°N 74.8°E — MADE IN INDIA

FIND YOUR TRUE NORTH.

Footwear, resistance bands and gym essentials engineered for people who don't skip days. GST-registered, built to be lived in, made to outlast excuses.

Shop The Range Our Story

GSTRegistered Business

north74.inDirect From Source

3Core Categories, No Filler

74° TRUE NORTH

The Range

Everything Between You
And Your Next PR.

Three categories, chosen on purpose — no filler SKUs, no seasonal clutter. Just what training actually needs.

01 / FOOTWEAR

Footwear

Grip that doesn't negotiate. Trainers and cross-fit shoes built for lateral load, long sets and floors that don't forgive.

Explore Footwear

02 / BANDS

Resistance Bands

Tension you control, progress you can't argue with. Latex and fabric bands across every resistance level, for home or gym.

Explore Bands

03 / ESSENTIALS

Gym Essentials

The small stuff that makes the big lifts possible — grips, straps, ropes and the rest of your kit bag.

Explore Essentials

Why North74

Built Like A Brand
That Trains Too.

GST-Registered, Billed Right

Every order comes with a proper GST invoice — no grey-market guesswork, no surprises at checkout.

Built To Take A Beating

Stitched seams, stress-tested elastics, reinforced soles — gear that's meant for daily reps, not display shelves.

Direct From Source

We cut out the layers of middlemen markup, so you pay for the product — not the supply chain.

Our Story

Direction Beats
Motivation.

North74 started with a simple gripe: most "fitness essentials" sold in India were either overpriced imports or gear that gave up after a month of real use. We wanted shoes with grip that lasted, bands that didn't split at week three, and gym basics that felt like they were made by people who actually train.

So that's what we're building — a small, focused range, GST-registered from day one, sold direct so the price reflects the product, not five layers of distribution. No 500-SKU catalogue. Just the gear you reach for every single session.

03Core Categories

74°EHome Meridian

100%GST Compliant

First Drop

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